Established in 1911 the Upper Peninsula Travel & Recreation Association is dedicated to promoting all of the tourism products and services in Michigan’s Upper Peninsula. Through our marketing efforts and information that we provide the consumer we allow people to plan an outstanding vacation to one of our country’s great natural regions.

The U.P. is the one place on earth you have access to Lakes Huron, Michigan and Superior — for hours of fresh-water swimming, boating, fishing, shipwreck hunting and sun soaking. Explore lovingly preserved historic sites and islands, hiking and biking on scenic trails, and beach bonfires.  At day’s end, plan to stop everything to watch the sun set in blazing glory.

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