Socially minded consumers are changing the world, one purchase at a time with LifeStraw.
Most outdoor adventurers are, by nature, passionate and active people who love to explore and conquer. They thrive on the excitement of finishing a race with a new record time, scaling a mountain, or biking through the hills of an exotic countryside. These individuals are connected to and conscious about the world around them and, as a result, they tend to be very socially minded as well.
These are the people who have the potential to change the face of humanitarian impact with actions as simple as their purchase preferences. Today, more and more consumers choose to purchase quality products and services from companies that contribute to the social good. LifeStraw is committed to being this type of company.
LifeStraw water filters and purifiers remove virtually all of the bacteria and protozoa contaminants that make water unsafe to drink. The breakthrough water filtration technology was introduced in 2005 for people in developing countries and for emergency relief situations. When outdoor and active lifestyle enthusiasts expressed interest in LifeStraw, the company made it available at retail for outdoor recreation, travel and everyday hydration. A range of filters and purifiers were developed for use by individuals and large groups. Today, LifeStraw products are used in 64 countries and the LifeStraw company has become a leader in the outdoor sports and recreation market and a highly trusted brand.
Along the way, LifeStraw has never lost sight of its public health heritage. To align with the corporate mission, LifeStraw connects consumer sales to measurable impact for people in developing countries through initiatives including the ongoing Follow the Liters program. Through this humanitarian program, for every LifeStraw purchased, one school child in a developing country is provided with safe water for an entire school year. This is accomplished because a portion of funds from retail sales is used to purchase high-volume LifeStraw Community purifiers for schools in developing communities. LifeStraw also educates students on safe water practices and conducts follow-up visits to monitor usage. So far this program has brought safe water to 369,000 children in Kenya and India.
LifeStraw Follow the Liters engages socially minded individuals to impact the lives of less fortunate individuals. This level of consumer engagement is a very positive development. As consumers take more responsibility for bridging the equity gap with communities that have less and choose brands and companies that are accountable and responsible, they help alleviate global problems.
Each and every individual can make an impact by engaging in solutions that provide people all over the world with access to safe water. Let’s accomplish something big together, one purchase at a time.